The latest news and stories from Syre
Stay up to date with all the latest news and stories from Syre. Subscribe to our press releases and to our news letter The Thread to follow our journey.

Syre celebrates one year!
Yes, we launched into the public domain with our new brand and impact company this day one year ago – with a bang, sharing our vision and mission for transforming the textile industry into a circular future. Followed by announcing founding investors and our 100 MUSD Series A, and on top, the integration of Premirr technology and team in North Carolina, US. Hitting the ground running, we had then been operating in stealth mode for some time - recruiting top talent, approaching brand and supply chain partners, and finalising our own brand identity. Syre, meaning oxygen in Swedish and also representing a combo of the words ‘sy’ (to stitch) and ‘re’ (over and over again). On March 6, 2024, we finally announced Syre to the public.

Dennis Nobelius: Let's redefine waste
In a bimonthly briefing, Syre CEO Dennis Nobelius gives a candid update on the action and progress taking place inside Syre’s walls, and in the textile industry as a whole. In his first briefing of 2025, Dennis shares his perspectives on the following topics: •The textile industry must fundamentally shift its perspective on waste – transforming it from an end-of-life burden into a valuable secondary material that can be infinitely recycled. •Syre's global infrastructure development, from our U.S. Blueprint Plant to the planned gigaplant in Vietnam, demonstrates how industrial-scale circular solutions are not just possible but essential, as our ambitious plans address 3 percent of the global polyester market. •The demand for collaborative action, from policymakers modernizing waste regulations, to brands committing to long-term volume agreements, to technology partners developing AI-powered sorting solutions. When all work together we can create a truly circular textile economy.

Leading textile-to-textile recyclers unite to form the T2T Alliance - urging policy action to boost a circular textile industry

The textile economist who crafted California’s new EPR law: “If successful, this bill will inspire other states and countries to follow”

Textile sustainability pioneer Dr. Siva Pariti: ”I hope we'll produce materials rivalling virgin products in 5 years”
