Dennis Nobelius: Let's redefine waste
In a bimonthly briefing, Syre CEO Dennis Nobelius gives a candid update on the action and progress taking place inside Syre’s walls, and in the textile industry as a whole. In his first briefing of 2025, Dennis shares his perspectives on the following topics: •The textile industry must fundamentally shift its perspective on waste – transforming it from an end-of-life burden into a valuable secondary material that can be infinitely recycled. •Syre's global infrastructure development, from our U.S. Blueprint Plant to the planned gigaplant in Vietnam, demonstrates how industrial-scale circular solutions are not just possible but essential, as our ambitious plans address 3 percent of the global polyester market. •The demand for collaborative action, from policymakers modernizing waste regulations, to brands committing to long-term volume agreements, to technology partners developing AI-powered sorting solutions. When all work together we can create a truly circular textile economy.
